Introduction:
Over the last 2-3 years we have observed a significant rise in the hospitality industry. The rise is mostly observed post-Covid-19 when most industries and sectors were shut down for a long time. This has marked a revival in the sector offering great value opportunities for skilled and professional workers in the industry. When COVID-19 ended the hospitality industry was facing major staffing issues, here the Registered Training Organisations and the placement companies like SkilTrak played a crucial role in training and placing the competent workforce into the industry.
What is the Hospitality Industry?
Covering a broad range of customer satisfaction, providing leisure, and peace of mind all come in the sections of Hospitality. To be specific, the Hospitality industry involves accommodation, event management, tourism and food & beverages. This involves restaurants, hotels cruise lines and theme parks. Hospitality makes sure the customer is served with extreme care, satisfaction, comfort and attentiveness of the staff. It focuses on creating and capturing memories, providing the cultural touch in the service, understanding the service excellence making the customers feel at home.
This industry is the country's major tax giver due to the revenue it generates annually. Furthermore, the Tourism and Hospitality Industry is the major sector that is involved in generating a vast number of employment in the country. However, due to some natural disasters including the Queensland flooding in 2011, the past several years have been tough for the hospitality industry in Australia. Australia had to deal with a series of disasters causing major shutdown of large industries for a long period of tenure.
Top Hospitality Industry Trends:
Tech-Driven Guest Experiences:
Digital Trends especially the internet are becoming a major contributor to sales in the hospitality industry. Technology enables businesses to minimise their cost mostly going towards the energy, it also helps in improving the hotel experience without any human interference. Mobile app integration is also majorly contributing to the maximum sales driven by any restaurant or cafe. The service to order food online through the app provides a seamless experience for both the restaurant and the customer, Additionally, the online booking app helps the customer to avoid the hassle of getting into the queues and waiting hours to get their reservation or table. All these facilities are due to the integration of the Internet of Things (IoT) helping the restaurants and hotel industries to excel in their business.
Wellness In Hospitality:
The individuals dealing with time constraints in their lifestyles, and not having a proper routine of cooking meals themselves have majorly benefitted the hospitality sector. This is due to their eating habits for ready-made meals. Facebook and Instagram have also elevated the culture as 1 in 5 social media users post their food online engaging in the food communities made on social media.
The Rise Of The Deal Seekers:
The deals and the discount psychology are the major factors used behind driving maximum sales and attracting customers realizing the value in purchasing. Providing value deals, timely promotions and personalized offers to attract customers has played a part in resonating with the customers' heightened price sensitivity.
Who Suits The Entry Level Job in This Sector?
In this industry of tourism and hospitality experience matters a lot, but one thing is above experience. That is the overall personality of the worker, A neat look and friendly communication with the customers are more valued. Experience can be gained with time but molding a worker's personality is very difficult. The positions are decided based on your experience and relevant qualifications. You can also gain a designated degree in this field by studying from any RTO, College or University.
How You Can Get A Job In Hospitality?
You can get into the Hospitality Industry based on your skills. If you are a qualified chef, there is a great chance of success in this field, If you are not a chef yet and aspiring to become one, then wait no further and gain the relevant skills to fulfil your dreams, You can also land a good job in the hospitality industry by doing some relevant courses and degrees. You can get in through the hotel management degree, commercial cookery or any other culinary expert degree to gain success in this field.
Conclusion:
In conclusion, the Australian hospitality industry has undergone a remarkable resurgence post-COVID-19, presenting abundant opportunities for skilled professionals, to embrace technology, the sector thrives on tech-driven guest experiences, emphasizing efficiency and convenience. Wellness in hospitality and catering to deal seekers have further fueled growth in the Industry. Adapting to changing consumer behaviours, despite challenges like natural disasters, the industry remains a major contributor to the country's economy and employment. The pathway to success involves not just experience but a person's overall attitude, emphasizing the importance of personality in this dynamic field. Pursuing relevant qualifications opens doors to a thriving career in Australia's vibrant hospitality landscape.
